Online Review Management

Online review management is essential for businesses today. As review sites are fast becoming the most influential and authoritative consumer research tools online.

Consumers use online reviews to vet their options.

• 97% of consumers now use the Internet to search for products and services.
• And 93% of consumers’ buying decisions are influenced by online reviews.
• In fact, 91% of people trust reviews as much as a personal recommendation.

The reputation experts at Igniyte help companies around the world to harness the power of online reviews. We create and implement positive review strategies and help businesses manage conversations online.

How review sites impact your business reputation

Every month over 65 million comments and opinions a month are posted to review websites or forums – which is huge! And, while 73% of consumers have greater trust in businesses when customer feedback is positive, those with 1 or 2 star reviews typically fail to convert almost 90% of prospective customers. Because consumer reviews dramatically influence their peers’ behaviour:

• 3 out of 4 consumers trust a company more if the reviews are positive.
• But businesses risk losing 22% of business when potential consumers find 1 or more negative reviews and 70% for 4 or more negative reviews.

Online review management services

Igniyte works with businesses on all aspects of review management – to help you take control of online reviews. It begins with an online review management strategy. Services include:

• Online review management audit and strategy.
• Online review management platform.
• Challenging negative, reviews, defamatory reviews or fake reviews (including legal options).
• Generating positive reviews.
• Online review management training.
• Consumer journey/experience insights.
• Trustpilot managed service.

Igniyte Business Review Management Tool

The Igniyte Business Review Management Tool enables you to:

• Monitor and respond to your reviews from one place.
• Generate more reviews
• Automate review collection.
• Respond to negative reviews to reduce reputation risks.
• Get better consumer insights.
• Discover consumer experience trends.
• Measure progress.
• See how you compare with the competition.
• Track and respond to employee reviews on Glassdoor and Indeed.

Leveraging your reviews with the Igniyte Business Review Management Tool

Monitor reviews

Track all consumer reviews from one easy-to-use dashboard.

Respond to reviews

Get automated e-mail notifications. And reply straight from the management tool.

Analyse reviews

Understand the cause of complaints, so that you can resolve concerns, improve and reduce negative reviews.

Generate more reviews

Ask consumers to review your business, products, and services and track responses.

Measure reviews

Track your progress – review volumes, sentiment and star ratings. And track competitors.

Promote positive reviews

When people say great things, it reflects well on your business. Spread the word. But do so with caution. If you’re being targeted by malicious or fake reviews this can have a counter effect.

Using the Igniyte Business Review Management Tool

It takes time to manage your online reviews, but our tool saves you a lot of manual trawling. We offer two different service levels, owned and managed.

Owned – we set you up with the Igniyte Business Review Management Tool. Then you manage your reviews direct from the tool.

Managed – we set you up with the Igniyte Business Review Management Tool and then manage the service for you. We handle all review monitoring, responses and invites, escalating any issues where needed and reporting progress monthly and quarterly. We also interpret insights and provide expert advice – with the aim of continuous improvement.

How can I address negative reviews?

Our team of experts will search and collect any negative content found on relevant and influential review websites. We will advise on best practice review management and identify any breaches in line with guidance from protecting bodies, such as the Federal Trade Commission (FTC) in the USA or Consumer Protection from Unfair Trading Regulations (2008) in the UK.

How can I get more positive reviews?

Ask people to review your business, products, and services. A review management strategy will help you to do this across the platforms you want to be most visible on. So, talk to us about the best options.

Is your business being targeted by fake reviews?

It happens, and fake reviews really harm businesses. We know this because we speak to businesses being affected by them every month. But we can help you to spot fake reviews and understand how to handle them.

Igniyte and Trustpilot  

Igniyte is partnered with Trustpilot, one of the world’s largest online review communities, to help build trust between businesses and consumers. Our partnership can help you to:

• Build your online reputation.
• Increase conversion.
• Drive traffic.
• Improve service.
• Save time and effort with automated tools to collect reviews from your customers.
• Use your reviews as online word-of-mouth, creating consumer confidence in your brand.
• Boost your search engine rankings, seller ratings, and online presence with Trustpilot reviews.
• Respond to reviews, rescue unhappy customers, and improve your business with insights from review analytics.

Trustpilot is the strongest review platform for SEO. Plus, through our partnership, new and existing Igniyte clients get preferential rates.

To find out more about how we can help you build brand trust, confidence, search engine rankings, and online presence through our online review management services, email [email protected] or call us on  +18006131080