Online Review Management

Review sites are increasingly becoming the most influential and authoritative research tools online.

We use reviews to vet our options. 97% of consumers now use the Internet to search for products and services. And 93% of consumers’ buying decisions are influenced by online reviews, with 85% trusting reviews as much as a personal recommendation.

We help companies around the world to harness the power of online reviews, implementing positive review strategies and managing conversations about their businesses online.

The importance of review websites for your brand or business reputation

It’s estimated over 65 million comments and opinions a month are posted to review websites or forums. While 73% of consumers have greater trust in businesses when customer feedback is positive, businesses with 1 or 2 star reviews typically fail to convert almost 90% of prospective customers.

Negative reviews in particular dramatically influence buyer behaviour.

• 3 out of 4 consumers trust a company more if the reviews are positive.
• But businesses risk losing 22% of business when potential customers find 1 or more negative reviews and 70% for 4 or more negative reviews.

This gives high ranking review websites enormous power to impact on your company profitability, as more consumers use customer feedback websites to express everything from great experiences and confidence in brands to dissatisfaction with services and products.

What can I do about negative reviews?

Igniyte can help. Our team of experts can search and collect any negative content found on relevant and influential review websites. We can then advise on best practice review management and identify any breaches to the Consumer Protection from Unfair Trading Regulations (2008), the Competition and Markets Authority (CMA) guidance and the Advertising Standards Authority guidelines.

Igniyte can help with:

• Challenging reviews.
• Developing a long-term review and forum management plan and response strategy to help protect you against unfair posts, while also promoting positive feedback and improving ranking.
• Challenging negative content (including legal options).
• Maximising positive content.
• Best practice for dealing with sites such as Yelp Reviews, TripAdvisor, Review Centre, Trustpilot and Glassdoor.
• Review management and training.
• Ongoing monitoring and reporting.

Igniyte and Trustpilot

Igniyte is partnered with Trustpilot, one of the world’s largest online review communities, to help build trust between businesses and consumers. Our partnership can help you to:

• Build your online reputation.
• Increase conversion.
• Drive traffic.
• Improve service.
• Save time and effort with automated tools to collect reviews from your customers.
• Use your reviews as online word-of-mouth, creating customer confidence in your brand.
• Boost your search engine rankings, seller ratings, and online presence with Trustpilot reviews.
• Respond to reviews, rescue unhappy customers, and improve your business with insights from review analytics.

Trustpilot is the strongest review platform for SEO. Plus, through our partnership, new and existing Igniyte clients get preferential rates. If you want to know more about how we can help you build brand trust, customer confidence, search engine rankings and online presence through our Trustpilot partnership, email [email protected] or call us on 0203 542 8686.

In 2015, Igniyte was asked to help with a CMA investigation into fake online reviews and paid endorsements, you can read the investigation report in full here.