Consumers use online reviews to vet their options.
The reputation experts at Igniyte help companies around the world to harness the power of online reviews. We create and implement positive review strategies and help businesses manage conversations online.
How review sites impact your business reputation
Every month over 65 million comments and opinions a month are posted to review websites or forums – which is huge! And, while 73% of consumers have greater trust in businesses when customer feedback is positive, those with 1 or 2 star reviews typically fail to convert almost 90% of prospective customers. Because consumer reviews dramatically influence their peers’ behaviour:
Online review management services
Igniyte works with businesses on all aspects of review management – to help you take control of online reviews. It begins with an online review management strategy. Services include:
Igniyte Business Review Management Tool
The Igniyte Business Review Management Tool enables you to:
Leveraging your reviews with the Igniyte Business Review Management Tool
Track all consumer reviews from one easy-to-use dashboard.
Respond to reviews
Get automated e-mail notifications. And reply straight from the management tool.
Understand the cause of complaints, so that you can resolve concerns, improve and reduce negative reviews.
Generate more reviews
Ask consumers to review your business, products, and services and track responses.
Track your progress – review volumes, sentiment and star ratings. And track competitors.
Promote positive reviews
When people say great things, it reflects well on your business. Spread the word. But do so with caution. If you’re being targeted by malicious or fake reviews this can have a counter effect.
Using the Igniyte Business Review Management Tool
It takes time to manage your online reviews, but our tool saves you a lot of manual trawling. We offer two different service levels, owned and managed.
Owned – we set you up with the Igniyte Business Review Management Tool. Then you manage your reviews direct from the tool.
Managed – we set you up with the Igniyte Business Review Management Tool and then manage the service for you. We handle all review monitoring, responses and invites, escalating any issues where needed and reporting progress monthly and quarterly. We also interpret insights and provide expert advice – with the aim of continuous improvement.
How can I address negative reviews?
Our team of experts will search and collect any negative content found on relevant and influential review websites. We will advise on best practice review management and identify any breaches in line with guidance from protecting bodies, such as the Federal Trade Commission (FTC) in the USA or Consumer Protection from Unfair Trading Regulations (2008) in the UK.
How can I get more positive reviews?
Ask people to review your business, products, and services. A review management strategy will help you to do this across the platforms you want to be most visible on. So, talk to us about the best options.
Is your business being targeted by fake reviews?
It happens, and fake reviews really harm businesses. We know this because we speak to businesses being affected by them every month. But we can help you to spot fake reviews and understand how to handle them.
Igniyte and Trustpilot
Igniyte is partnered with Trustpilot, one of the world’s largest online review communities, to help build trust between businesses and consumers. Our partnership can help you to:
To find out more about how we can help you build brand trust, confidence, search engine rankings, and online presence through our online review management services, email [email protected] or call us on +18006131080
Speak with Fiona our online reputation management expert, in complete confidence.