There are many things that you can do to build business reputation and protect it against future harm. Creating a good reputation will take time and effort.
Ask yourself, are you in control of the online conversations about your business? Does the first page of your Google search results show you in a positive light? Is it filled with your own website, social media and professional profiles?
These questions are important to consider. Because only 90% of people only look at the first page of search engine results to form their impression. And 64% of people trust online search engines the most when conducting research on a business.
Online reputation management is one of the most powerful tools your business can use to build a positive business reputation.
According to Warren Buffet, “it takes 20 years to build a reputation and five minutes to ruin it.” So if you want to build your reputation online, where do you start? You need to manage how others see your business online. Here are some tips to get you started to start building a strong reputation.
By taking control of the conversation and positioning your company as a leader in your field. Customers want to buy products or services from the best. It is important to highlight accomplishments and your authority in your chosen field. To build your business reputation you will need to create online assets, including:
Customers are more discerning about which companies they will buy from. And employees are becoming more choosy about which organizations they will work for. Which is why CSR plays an important role in your corporate reputation.
Furthermore, social issues are important to your customers. And there is a growing demand that your business will make a positive impact on the environment. In fact, 59% of consumers say they expect companies to take a stand on climate, or environmental, issues.
Doing good, such as sponsoring a Little League team, is about making yourself part of the community. In fact, research has suggested companies that take a proactive approach to CSR will help protect and build their business reputation in the wake of a crisis. It may even reduce the financial impact.
Social media offers different ways of communicating with customers, stakeholders, and fans. Using analytics tools will give you insight into how your brand is being perceived online. By monitoring spikes in negative sentiment in real-time you can address any issues before they escalate.
Business review sites are influential in managing your business reputation. It’s a good idea to track and read every review and respond to your customers. You can use these reviews as insights into what your business is doing well and can improve.
You can use the Igniyte Business Review Management Tool to track and respond to your reviews.
Besides review websites have a huge power to impact your company’s profitability. Did you know that 75% of businesses say online reviews are important to the financial and reputational status of their business?
Businesses should respond to negative reviews and complaints. 42% of consumers who complain on social media channels expect a response back within 60 minutes. Replying to both positive and negative comments will show that you care and are willing to resolve any issues.
Included in your personalized service, our professional team will:
Finally, do you know what drives a company reputation? It’s no longer reliant on a few factors, but is more ‘omnidriven’ We’ve analyzed new global research in a recent blog post.