Igniyte offers bespoke Business Reputation Management services including:
- Monitoring for mentions and sentiment online
- Challenging defamatory or unsubstantiated content online
- Review, social and forum management
- Content and PR strategies
- Crisis communications
- Creating and optimising social and professional online profiles
- Customer response strategies
The growth and influence of social channels alongside the popularity and authority of online forums, press and review websites, has resulted in many businesses having to work harder for their own branded content to be seen online.
Trying to manage online conversations alongside pushing out brand messages is becoming a struggle and a key concern for all consumer-facing brands.
It’s not unusual to find customers using the internet to complain and air their views about a company’s products or services, or to find press articles that are ranking highly that don’t portray a company positively.
A strong profile and business online reputation will improve customer confidence, profitability and strengthen a company’s brand image.
We know when and how to challenge online reviews and forum comments on popular sites such as TripAdvisor, Mumsnet, MoneySavingExpert and many more; so that a businesses reputation is protected.
We provide support and training to marketing, HR, customer services and sales teams to help them deal with online reviews and comments from employees and customers.
We also work closely with legal partners and have expert knowledge around defamation, libel and copyright issues online.