Both Google and social media sites affect your corporate reputation because what people see when they search for your online is the biggest influence on your success. This is true for all businesses and brands of all sizes and across all sectors.
A positive online reputation can be your business’s greatest asset, or it has the potential to be your biggest weakness. Clients, colleagues and employees all use search engines like Google to help make decisions every day. Everybody ‘Googles’ everything now, and they see websites, social networks, blogs, review sites, press, and media, that tell them about your business. Having negative press, social media comments or reviews puts people off. But, if they are positive, people are more likely to trust you and do business with you.
In a world where everything is online, business owners can no longer afford to ignore what is being said about them online.
Online reputation management works to counter, weaken or eliminate negative material online and generate and promote the positive.
A well-managed corporate reputation online shows you in the best possible light. And this is good for you because your business benefits from higher trust, more business, attracts the best employees and protects you from harmful press, reviews and attacks on social media.
Business reputation management saves your business a lot of pain.
If your business has any negative or out-dated content on Google, there are a few things that you can do to improve your business reputation online. The combination of public relations tactics and advanced SEO marketing strategies will work to create positive content. This content will be fully optimized for search engines which will work to create a positive page one on Google. Positive content can include:
So, what you want people to see when they ‘Google’ your business is a search results page filled with links that truly reflect who you are and what you do.
So, it’s clearly important to manage your online reputation. But what impact does all of this have on customer behavior?
The impact of reviews alone is huge:
What you might find surprising, and worth noting when you want to grow your bottom line, is that 68% of consumers are willing to pay up to 15% more for the same product or service if assured they will have a better experience. Which really shows the impact and value of positive reviews and how important it is to respond to reviews.
But when what people see, and say, is negative, be it reviews, press, social media comments and other content, it’s doing a lot of damage.
Search engines, such as Google, Bing and others, don’t care about your reputation. They don’t filter search results based on what’s negative and positive, but they do filter them based on what’s relevant and popular, making online reputation management especially relevant.
Take control – now
Taking control of your online presence with online reputation management services to enable you to present the best possible image of your business, brand or senior figures to the online community. It also protects your brand from any unwanted negative content online. How? The positive profiles and content make it harder for negatives to rank in the first few pages of Google.
Because our approach to online reputation management is organic and personalized, rather than automated, our clients’ reputation strategies last as algorithms change over time.
Contact our experts to find out how we can help you to take control.