A UK investment house asked Igniyte to help it get its business – and investor confidence – off the ground.
But this start-up brand had a problem with an aggressive and online-savvy troll who was posting negative articles about the company that they couldn’t remove.
The start-up brand’s priorities were to:
The first thing we did was a full online audit so that we could see everything being said about the company and directors online. We then identified opportunities and any weak/strong links to work on. We carried out a full website rebrand, SEO and developed and optimised new content as well as creating new professional profiles for the company and its directors. We worked with their social media partners to create and deliver an integrated PR, Content and Social Media Plan. We also created director blogs to share thought leadership and increase the company’s influence and reach. LinkedIn was a popular platform for these articles with their audience.
All of this activity propelled their CEO into the limelight in the best possible way – his LinkedIn followers quadrupled and he was actively sought out for expert comment – in national and specialist print, online, TV and radio media to talk about investments.
The company’s rankings across all 6 search terms completely transformed within 12 months.
To learn more about how we can build your online reputation, please get in touch.
Speak with Simon our online reputation management expert, in complete confidence.