They wanted us to advise them on how best to respond to reviews and forum comments – both positive and negative. And also to help with their global customer communications and to raise their profile in this new market.
We completed a full reputation audit of the company’s existing digital assets, which led to designing, optimising and promoting a new website. To raise awareness of the company in the right market, we created and delivered local PR campaigns, monitoring brand sentiment continuously across all online channels.
In addition, we helped the company to implement a positive online review strategy. This and a customer response process were adopted company-wide.
Learn more about how the right review strategy can transform your company reputation.
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What We Did
- Building brand awareness in a new overseas market
- Promoting products and services to new audiences
- Positive online review strategy and customer response process adopted company-wide
- Removed negative content (including TripAdvisor) and crisis communications