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Building Brand Awareness

Travel Sector

  • Building brand awareness in a new overseas market
  • Promoting products and services to new audiences
  • Positive online review strategy and customer response process adopted company-wide
  • Removed negative content (including TripAdvisor) and crisis communications
Building Brand Awareness

An international travel company asked us for help with launching and building brand awareness in Australia. It also wanted best practice advice to respond to online reviews and forum posts.

They wanted us to advise them on how best to respond to reviews and forum comments – both positive and negative. And also to help with their global customer communications and to raise their profile in this new market.

We completed a full reputation audit of the company’s existing digital assets, which led to designing, optimising and promoting a new website. To raise awareness of the company in the right market, we created and delivered local PR campaigns, monitoring brand sentiment continuously across all online channels.

In addition, we helped the company to implement a positive online review strategy. This and a customer response process were adopted company-wide.

Learn more about how the right review strategy can transform your company reputation

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