We conducted an online reputation audit to benchmark existing online content, PR and any online sentiment.
Based on our findings, we then created an integrated content, PR and social media plan to generate high-volume, high-quality ranking content and links. Importantly for this project, we created and syndicated relevant news stories and comment in English and with Arabic translation.
Building a positive personal reputation for our client over a period of time paid off. We gained a significant volume of positive PR and high-ranking online links. His page 1 search results were dominated by positive news coverage and owned profiles.
Every piece of content was carefully created to achieve this. We also risk-assessed every piece before it was released. This helped to ensure all coverage was positive. There was no negative publicity.